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It’s back! The Embark Investor Confidence Barometer returns

Are advisers confident they can continue to charge enough? Why aren’t advisers sharing clients’ retirement optimism? How many investors would be comfortable swapping human advice for robo-advice?

The Embark Investor Confidence Barometer is back.

Following our inaugural Barometer in February 2021, we are back with more belief-shaking insights for financial advisers.

Would it surprise you to know, for example, that despite a tumultuous 18 months clients would almost universally recommend their adviser to others?

How about that almost a fifth of clients do not tend to take the advice they receive at face value?

What is the Embark Investor Confidence Barometer?

The Barometer is a twice-yearly survey of investor and adviser confidence.

As far as we know, it is the only place advisers can simultaneously learn what is on the minds of both advised and unadvised consumers – as well as their peers – on a range of issues.

It may not be the only confidence tracker out there, but as it drops in on all three groups, it provides an extensive range of insights.

The results you read today are from our second Barometer. Some results track how confidence may have shifted for advisers and investors since our inaugural survey in early 2021, while others are completely new.

Once again, we sought the views, concerns and ambitions of more than 1,000 people – about 250 each of financial advisers and advised investors, and some 500 unadvised investors.

How can advisers use the Barometer?

This is the important bit: presenting our findings in a simple, digestible way.

You can either browse our four main insights on our website or download for free our full report which includes some exclusive insights focussed solely on the future of the adviser market.

You can also easily access the findings from our inaugural Barometer in February 2021.

A spot of housekeeping

A quick note to provide clarity on how we have presented some of our results. For example, not every percentage will add up to 100. Depending on the question, this might be because some participants selected ‘not applicable’, or ‘other’, or it might be because they could (and did) choose more than one option.

Some results combine responses from more than one group – for example, those of advised and non-advised investors – or from more than one option – such as ‘very’ and ‘somewhat’ confident to broadly mean ‘confident’.

We trust we’ve presented everything clearly but, should you have any questions about anything, don’t hesitate to drop the team or me a line.

Looking ahead

We hope you find this first Barometer useful, and helpful enough to come back for more when we run our next one in 2022.

It would also be remiss of me not to mention that, should you be interested in more insights from Embark Group, you can sign up easily at

We hope you enjoy browsing the Embark Investor Confidence Barometer.

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